For me, Fira comes in a close second to Oia as the most beautiful town on Santorini--and that’s some stiff competition. A visit to the island is not complete without a stop in Fira. The main thoroughfare is pedestrian friendly (no cars), has many fun shops to explore, and several eateries to choose from. It's the perfect spot to have a drink in one of the bars with a view and soak in the caldera at sunset.
